Other studies have drawn similar conclusions. Image: Most important revenue sources for the year ahead, via RISJ’s Annual Trends and Predictions Report Little has changed since, Newman’s newly released study for the year ahead suggesting that publishers are looking to stay the course and maintain this type of revenue mix, focused on “three or four different revenues.”Īlthough media leaders surveyed by the Reuters Institute for the Study of Journalism (RISJ), who published the study, ranked eCommerce fifth – in terms of their most important revenue stream for the year ahead – Newman also noted that 2021 promised “to be a year of economic reshaping, with publishers leaning into subscription and eCommerce – two future-facing business models that have been supercharged by the pandemic.”ĮCommerce, the 20 reports suggest, is a revenue trend that is in the ascendancy, and an area that is only going to grow in importance for publishers. “Publishers say that, on average, four different revenue streams will be important or very important this year,” Nic Newman wrote in his annual “Journalism, Media and Technology Trends Predictions” report for 2021. This is an excerpt from our free-to-download report, eCommerce in Publishing: Trends & Strategies In this first chapter, we explore the growing prominence of eCommerce in publishers’ revenue strategies and the role that COVID-19 has played in accelerating this trend.
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